Increasing sales is one of the main and common goals of all businesses. It does not matter if we are talking about a small business or a business giant. From small local pastries to large, global companies like Amazon, everyone is looking for new and creative ways to increase sales and attract new customers.
Fortunately, there are many ways for businesses to attract new customers, especially after the widespread use of the Internet. But before you find these ways, you need to carefully consider our first-course and position and possibilities of your business and then choose the right strategy for your goals.
In this article, we are going to examine the important way to increase sales, which according to your business conditions, you can use the most appropriate ones to attract new customers. Stay with us.
What Are The Practical Ways To Increase Sales?
In different articles, books and lectures, different ways to increase sales are mentioned. The fact is that there is no magic wand for further sales, and any effective way can be summed up in knowing the business, product features, and understanding customer needs. In the following, we try to fully explore ways to increase sales from garlic to onions:
Discover the identity of the business, the first brick!
You have probably heard this famous verse over and over again that says:
"The first brick is the crooked architect, until Soraya goes to the crooked wall!"
This bit is a sign of the failure of many businesses. Every business needs to know its characteristics and those of its customers well before it can provide the right services and sales. Knowledge of business can be summarized in the following steps:
Recognize The Value Proposition
In today's world, people are no longer looking to buy a product! We are all looking to buy new experiences or the result of using a product. In fact, we exchange value for money. Try to make a list of the benefits and value propositions of your product. How will your customer feel after using your product? What experience will he gain? Does your product really provide these feelings and values? Think carefully about the list you have prepared and find the answers to the above questions.
Full customer knowledge
Who is eager to buy your products or services? You need to identify your customers' personalities well. To get to know your customers, you can answer the following questions:
- How old are my business clients?
- Are most buyer’s male or female?
- Are they single or have they started a family?
- What is their approximate monthly income?
- What is their level of education?
You need to try to fully understand the thoughts, tastes and needs of your customers in order to provide them with the right services.
Problem Identification And Solutions
What problem or need does your customer have that can be solved by your business? If you know your customer personality and behavior well, now is the time to provide the experience or service you need. In this way, keep in mind that:
- Sometimes the customer's problems are quite obvious and you have the necessary services to meet his needs.
- Sometimes the customer's problems or needs are not clear and you have to offer your service or product to them and measure the results.
- Sometimes the customer you want has no problem. If there is no problem, it will not use your service or product. So you need to change your target customer group.
Create A Competitive Advantage
Once you have considered all of the above, there is one more thing that you can do to build your business properly and you will face far fewer challenges and more chances of success. The last step in this section is to create a competitive advantage over competitors. Why should your target customers come to you and prefer you to your competitor? What special feeling do you create that others do not?
Just look at the big companies that have big fans. Apple, Pepsi, Nutella ... all of these brands have tough competitors, but their fans are overwhelmed by the feeling that they can not experience it anywhere else. Whether you have a small supermarket or a larger business, you need to find a way to make that customer feel special.
Good Customer Service, A Solid Business Foundation
What better way than to communicate directly with customers to identify the strengths and weaknesses of the business? Customer service is one of the most important parts of a professional and dynamic business. By building the right customer service department, you can both offer the most appropriate service or service to new customers, and you can address the shortcomings of your business by listening to the criticisms and suggestions of existing customers.
Unfortunately, this sector, especially in the past, was not considered in our country. But time has always proved to be the only sustainable business that takes customer service seriously.
Limit choices, swim in the opposite direction of the river!
Many people think that having more choices and products will always lead to more sales! But this is not always the case! Sometimes, having a variety of services and services may make it harder for customers to make decisions and thus reduce sales!
If you have a wide variety of products, design your site structure, product pages, catalogs in such a way as to give visitors as few options as possible. This reduces the likelihood that the visitor will be overwhelmed by dozens of different products. Instead, if you have a variety of services, create more categories so that the customer is exactly what they need.
More Payment Methods, Easier Shopping
Both more purchases and more diverse payment methods make the customer's job easier and possibly increase your sales. Even if you pay attention to your behavior, especially these days, you prefer to buy a lot of goods online, for example, and pay for them at home with a bank card.
Many customers, especially those who are not of the new generation, may prefer to shop through social media pages rather than shopping online. Provide your customers with different ways of shopping as much as possible, and of course, consider the right force to manage it in a timely and appropriate manner.
Understanding The Psychology Of Pricing Is An Attractive And Effective Way
If you go to a restaurant, you are much more likely to choose moderate-priced food from the menu than other cheap or expensive options. This always happens in different situations. In the store, most products have three different sizes, most of which we choose medium size with a reasonable price. A trick that allows us to choose between three options but actually encourages us to make a specific choice. Recognizing and studying the various pricing tricks that are closely related to psychology can ultimately lead to better pricing and more sales.
Providing A Trial Period Is A Way To Gain Trust
One of the best ways to gain the trust of new customers is to let them try out your services or products for free for a short time. Providing a trial period in online services is one of the most common and successful methods of attracting new customers.
In offline services, creating such an experience can often be effective. If you do not offer specific services and you have a store, such as a supermarket, you should try other ways to gain the trust of your customers. For example, in their first purchase, consider a significant discount to encourage them to come to you this time instead of competitors. This is especially important when starting a business to attract customers.
Create An Incentive Program, Build A Path For Loyal Customers
Many big brands, in order to have a more intimate and continuous relationship with their customers, start their own customer club and create an incentive program. For example, with each purchase, part of the amount goes back to the customer's membership card, and by collecting these amounts, they will be able to buy a product later. Many people think that such programs are only for big brands!
But the fact is that even if you have a small business, you can use such methods to increase your sales. In fact, you should make a distinction between your regular customers and those who buy from you once and do not come to you after that and take this issue seriously.
Collaborate With Other Businesses, Expand The Circle Of Communication
Another way to increase sales buy traffic to your website that is effective both online and offline is to connect with businesses that share your interests. By connecting with other businesses, in addition to building more effective and profitable partnerships, you may also be connecting with new unique customers.
For example, a contractor company that works in the field of home repair can cooperate with companies that produce pipes and materials. This partnership can both lead to more sales through customer referrals from both parties and provide better price conditions for the buyer. Retaining current customers is the most important mission of businesses